Where most of offline sales collapsed during the COVID-19 pandemic phase, nearly 100% of growth increase in online sales has been confirmed in India. No wonder before the traditional style of marketing has made a dramatic shift to online marketing. During the initial stages of COVID-19 outbreak ranges from sheer panic to brands scurrying to make what it could be before the apparent and inevitable lockdown.
Growth of a Digital World -
While thinking as per the future point of view, more and more people are shopping for their everyday needs and luxury items are available online. Right from the groceries to sanitizers, medications, clothes, and other every needs can easily be fulfilled by placing an order online at the best suitable E-commerce platform.
As soon as the behaviour of the consumers have changed, the format of window shopping is almost come to an end. Considering this change, here are some emerging trends that one can expect to see in Digital Marketing in Jaipur.
Switch to have more integrated approach -
Online Marketing cannot work in isolation, professionals are suggested to have a constant rise of integrated marketing where brands are well-versed with the changing needs and behaviour of the consumers. Online Marketing in the Post-COVID-19 phase, will have to think again about the technologies they really need, that makes a customer to save money and help in transforming their businesses by this crisis.
Emphasis on ROI -
The massive shift in the market has resulted as the influx of online shoppers are supposed to buy brands which have to increase their investments in building their presence in the market. The high ROI generating tools include Search Engine Optimization, programmatic advertising, and conversational marketing, seems to have an incredible increase in investments.
Professionalism in Digital Marketing -
The increasing demand of the current scenario has led the marketers and economists to comment on how to accelerate the process of shopping by shifting completely into the virtual arena in the form of an online world. By the time, the need for skilled professionals of Digital marketing companies in Jaipur will just get thrice.
Related channels witnesses growth -
Post-COVID-19 along with Digital Marketing, many other related channels have witnessed a growth in their own ways. Likewise the method of teaching has been transformed to as online classes, the way of shopping for most of the people has been changed completely. With this change, the digital marketing industry is expecting a constant growth in the country.
The digital transformation has become a buzzword, digital marketers and brands alike will have to take into account such related streams. Data analytics is expecting a massive improvement when tracking the changing and somewhat erratic behaviors of the new consumers.
Small or medium brands to group -
Many different brands transform digitally for a virtual future, many businesses would need to consider symbiotic partnerships where each one group togethers with other brands. It will bring out multiple advantages, especially for small or medium enterprises facing heavy demands and they are not able to cater that well.
Conclusion -
The risk involved while visiting the markets during current times has made even the technologically things go smoother and better. Now as people are realizing the sheer advantages of being able to order everything from a book to grocery, fruits, water purifier from the safety of home.
This shows us the situation which has no amount of marketing research prediction. Earlier, when there was no digitalization of technology, it would have become a difficulty, but there are now hordes of consumers frequenting with emerging demands. This shift could not ever been anticipated so early, but now it has already arrived. It is the evidence of the digital revolutionary phase in India.
