Internet today is the most accessible platform and every day the statistics for how many people go search for something online keeps on going increasing. In fact, minute by minute the numbers constantly get increased. Although, the growth has also been noticed that even people have changed their way of shopping and buying things from online stores in comparison with traditional shopping.

Usually, marketing has always been a way to connect with your audience in the right place by opting for some strategic planning or procedure. Today, it means that you can interact with them right at the place where they are already spending most of the time, i.e. on the internet.

Here we are going to talk about inbound marketing or digital marketing which is really an effective way to engage more traffic or visitors on your site. Here’s a complete guide of Digital Marketing and what does it include.

What is Digital Marketing?

Digital Marketing Services in Jaipur encompasses all the marketing tactics which mainly involve efforts that require an electronic device or internet. Business nowadays leverages digital channels like search engines, social media, email, and other online websites to connect with current and prospective customers.

Why opt for Digital Marketing Services?

Where traditional marketing still has its existence in printing ads, communication on phone, or physical marketing, there on the other hand, by choosing the best Digital Marketing Company in Jaipur, you can make it appear electronically or online. It means that there are endless possibilities for branding your company online which generally includes email, video, social media, or website based marketing strategies.

In this era of the digitalized world, digital marketing is the most important for your business and making brand awareness. However, it seems like every individual company has a website if they don’t then they can choose for social media marketing. Digital marketing and content are common that viewers now expect and rely on it as a way to learn more about brands.

Just because digital marketing includes several options and strategies linked with it, you can become creative and experimental to go with a variety of marketing tactics within a budget. The best Digital Marketing Company & Services in Jaipur also use different tools like analytics dashboards to monitor the success and Return on Investment (ROI) of your campaigns more than you could do with traditional promotional activities.

What is the role of Digital Marketing Services to a company?

Digital Marketing is defined as using various digital tactics and channels to connect with customers on an online platform. It involves Website promotion in Jaipur by involving many different ways like advertising, email marketing, online brochures, and more like these. The experts have a clear picture of how each digital marketing campaign supports their all-embracing goals. Depending on the goals of their marketing plan, marketers can go for a larger campaign through the free and paid channels at their disposal.

Types of Digital Marketing:

Here, we have a quick rundown of some of the most important digital marketing strategies and the channels involved in it.

Search Engine Optimization (SEO) – This involves a process of optimizing your website to rank on top in search engine results pages SERPs, by increasing the amount of organic traffic on your website. The channels that benefit from SEO includes the promotion of websites, blogs, and infographics. There are many ways to approach for Best SEO Company in Jaipur like –

• On-Page: This type of SEO mainly focuses on all of the content that appears or displayed on the page. By using the research-based keywords for their search volume and intent, you can make your page rank higher on the SERPs.
• Off-Page: It is an activity that focuses to take place off the page when looking to optimize your website. This mainly includes inbound links or backlinks. There are innumerable publishers that link to you and relatively, you can do the same to generate external attention.
• Technical SEO: This focuses on the backend of the website, and how your pages are coded. Activities like image compression, CSS file optimization, and structured data are all the forms of technical SEO that can increase the loading speed of your website.

Content Marketing – The Content involves the creation and promotion of content assets for the purpose of generating brand awareness, lead generation, customers, and traffic growth. Choosing the right channel of Content Marketing Service in Jaipur includes:

• Blog Posts: Creating and publishing articles as a company blog helps you to demonstrate your industry expertise and generates organic traffic for your business.
• Ebooks and whitepapers: The similar long form of content is included in Ebooks, whitepapers which helps to educate the visitors regarding a specific topic.
• Infographics: It is a form of visual content that helps the website to visualize the concept that helps them to learn.

Social Media Marketing – This practice promotes your brand as well as your content on different platforms of social media where nowadays people are usually very active. It can increase brand awareness, drive organic traffic, and generate leads for your business. Some of the most used channels of Social Media Optimization in Jaipur are Facebook, Twitter, LinkedIn, Instagram, and Pinterest.

Pay Per Click (PPC) – Pay Per Click is a technique of driving traffic to your website by paying a publisher every time when you get a click on the ad. Google Ads is the most common type of PPC which allows you to pay for top slots on Google Search Engine Results Pages. Besides this, some other channels wherein you can use PPC are

• Paid ads on Facebook – the user can personalize a video, image posts, slideshow, which are going to be displayed on Facebook’s newsfeed.
• Twitter ads campaigns – the user can pay to place a series of posts or profile badges to news feeds of a specific audience.
• Sponsored Messages on LinkedIn – the users can pay to send messages directly to specific LinkedIn users based on their professional background.

Affiliate Marketing – This type of performance-based advertising wherein you can charge for promoting someone else’s product or services on your website. It includes hosting video ads through the YouTube partner program or posting affiliate links from social media accounts.

Native Advertising – Otherwise refers to as the advertisements which are primarily focused and featured on a platform alongside other, non-paid content.

Marketing Automation – Also refers to the software that serves to automate your basic marketing tactics. Many different marketing departments can automate some repetitive tasks which would otherwise do manually like:

• Email Newsletter – Email Automation doesn’t allow you to automatically send emails to the subscribers which also helps you to expand your limited contact list.
• Social Media Post Scheduling – In order to expand your growth in social networks, you will need to post frequently. This would make manual posting a bit of an unruly process.
• Lead-nurturing workflows – Generating traffic, leads, and conversion can be a long process. Also, you can automate this process by sending leads oriented emails and content once they fit for certain criteria like when they download or open an eBook.
• Campaign tracking and reporting – Marketing campaigns include a lot of different strategies that require different people, emails, content, phone calls, webpages, and more. Marketing automation will help you to get everything sort out by the campaigns it serves and then keep track of the performance.

Email Marketing – Several companies’ use email marketing as a way to communicate with their audiences. Normally, email is used to promote content, discounts, or events, as well as to direct people towards the company’s website. It includes blog subscription newsletters, follow-up emails to website visitors who downloaded something, customer welcome emails, special holiday promotions, tips, or similar series emails.
Online PR – The practice of securing earned online coverage with digital publications that may be either blogs or any other content-based thing. The channels which you can use to maximize your PR effort include reporter’s outreach through social media, engaging online reviews of your company, engaging comments on your website, or blogs/article posts.
Inbound Marketing – It refers to a marketing methodology wherein you draw, engage, and delight your targeted customers at every stage of their journey.  You can use every digital marketing tactic throughout an inbound marketing strategy. Some classic examples of this marketing is blogging v/s pop-up ads, video marketing v/s commercial advertising, and more.
Sponsored Content – By using sponsored content, you as brand pays to another firm or entity to create and promote content that expresses about your brand or service in some other ways. The one most popular type of sponsored content is typically an influencer marketing. Brand sponsors can influence its audience by publishing some informative posts or videos related to the company on social media.
If you are someone who is looking for the best digital marketing services, then Think Words Splash is one of the Top Digital Marketing Companies in Jaipur which you can hire to grow your business in the online world. We are providing the best digital marketing services for the past many years and bring satisfactory results on search engine results pages by designing some of the best strategies for promoting businesses on search engines. So, hire the best digital marketing company to skyrocket your business reach in the online world.