As of now, COVID-19 crisis has made a dramatic impact on consumer mobility, media using habits, budgets, search behavior, and supply chains structuring. Here in this post, you will know about what businesses need to face the challenges of COVID-19 through SEO.

The COVID-19 impact on every type of business will take a lot of time to recover back. Whether it be a low phase for the businesses but optimistic approach can be used to make your business presence worth noticeable. Search engine optimization (SEO) emerges as the vital part of COVID-19 recovery or growth strategy for businesses. Now is the best time to make your businesses go in tune with SEO services in India to get amazing benefits.

Increasing need of SEO for businesses during COVID-19:

Major drop in Organic Traffic – Dropping rates of organic traffic to the most of websites triggered the alarm for digital marketers. This drop has been noticed not just in organic traffic but also in paid traffic. Does your business exist in a market with drop in search engine ranking, less leads, or reducing traffic? To recover the loss of visibility in search engines, you’ll need intensive but well-planned SEO strategies of an expertise Digital Marketing Company in Jaipur.

Reduction in conversion rate for most businesses post COVID-19 – Getting organic traffic and generating leads is one thing while improving the conversion rate is other. You will require both to reach your target audiences and convince them to avail for services by giving them some valid reasons to trust your business. The lead conversion decline is noticeable in every business sector including transportation, travel, real estate, construction, retail, finance, education and others.

Change in Shopping behavior of consumers – During the COVID-19 pandemic situation, people usually prefer to skip the traditional shopping and adopt more of online shopping to eliminate the risk of virus. The most popular marketing channel of Google PPC which has seen a significant drop in budget of advertisers or promoters. Consumers are now trusting more on organically search visibility. Instead of making purchases from shopping malls or local markets, the majority goes with buying things from online stores having ecommerce portals.

These result in bringing down the traffic, shrinking rates of lead generation, drop in conversion rate, consumer behavior is increasingly changing with new concerns of including safety while doing routines. Now you’ll have to face two main challenges, i.e. retain the lost ground of visible in search engine results and emerge as the leading in search results.

5 most important SEO tips to challenge COVID-19 –

1. Create knowledge based content to inbuilt trust – Several surveys reveal a drastic shift of loyal customers from their regular online shopping sources. The main reason behind this was for realizing the incapability of stores to meet out their needs during the difficult times. Trust building should be the prime focus for SEO strategy planning and content plays a great role in this segment.

2. Make SEO strategy to manage the web presence – Authority, reliability, and expertise knowledge are the three most important elements of Google search engine ranking algorithm that oversees SEO to get success with more power. The more significant content you publish will inspire more your audience to click and explore your website.

3. Update schema markup of your business profile – Updating impactful schema markup about product availability will provide real-time information to consumers in brief. Buyers have become more focused on product availability to be sure for getting the ordered items at the earliest. Viewers trust the stores that promise to deliver the required goods promptly with considering all the safety measures.

 

4. Refresh the page – Buyers want their ecommerce portal address their needs well. Refresh the “My Business” page to highlight the changes you have incorporated to address the new concerns of your clients during the COVID-19. Audience sentiments, demographics, and content tone will play a vital role in the content quality and responsiveness.

5. Content & Campaign strategy – It is great to avoid more marketing focused content and campaign tone-deaf for customers just for ranking through Content Writing Company in Jaipur. The potential buyers must experience the compassion and empathy on your SEO, SMM, ORM, CRM, PPC, SMO and others.

The pandemic phase of CoronaVirus is getting a barrier for your business presence to attain higher position in Google SERPs which is now more important. In this situation, you’ll need to hire the best SEO Company in Jaipur having experience of years along with a knowledge of trending tactics for SEO. Think Words Splash is one of the best SEO Companies which provides high quality services for grooming your online business even in COVID-19 while facing the challenges successfully. So, reach us now and make your business do wonders in the online world!